Abed Hakim

Vice President, Performance Marketing

Abed Hakim is a data-driven growth marketer and e-commerce professional currently serving as the Vice President of Performance Marketing at Edelman DXI since 2024. Previously, they held significant roles including Head of Growth & Performance Marketing at Kitopi and Performance Marketing Executive for MENA & Turkey at IDC, where Abed successfully created impactful digital campaigns and attracted C-level executives to major IT conferences. Abed co-founded Balloonshop.ae, an on-demand gifting service that achieved remarkable growth and was valued at $6.8M in 2018. They also managed regional e-commerce strategies for Radisson Hotel Group across the Middle East, Turkey, and Africa, overseeing the performance of over 100 hotels. Abed earned an MBA from IE Business School in 2022 and completed their undergraduate studies at the Lebanese American University.

Location

Dubai, United Arab Emirates

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