Samira Guerra

Samira Guerra is an experienced Account Director at Edelman DXI, where they lead multi-market research projects utilizing quantitative, qualitative, and social media insights. With a strong foundation in anthropology and communication, Samira holds a Distinction in an MA in Fashion Communication from the University of the Arts London and has previously held roles ranging from Research and Evaluation Manager to Cultural Insights Research Manager. Their career spans significant positions in various organizations, where they applied their critical reflection and inquisitive nature to explore cultural narratives and enhance strategic outcomes for brands across industries.