Barbara Arantes

Barbara Arantes is a digital specialist with 10 years of experience in integrated communication and content strategy. They interned in press advisory at SESC SP and content at iCasei, before serving as a senior social media analyst at Social Tailors, where they managed content creation and strategic planning for Disney Studios Brazil. Currently, Barbara works as a senior digital specialist at Edelman, focusing on digital strategy for LinkedIn Brasil and SEO content for Geotab Latam. They hold a bachelor's degree in Journalism from Universidade Presbiteriana Mackenzie and a postgraduate degree in Semiótica from Pontifícia Universidade Católica de São Paulo.