Caitlin Goetz

Caitlin Goetz is a seasoned Planner at Edelman with experience spanning multiple roles in strategic planning and brand strategy since 2015. Notable client work includes Axe, Dove, Mars, Bose, Schick, Ebay, General Electric, and First Response, where Caitlin uncovered insights and developed strategies for digital and PR campaigns. Skills include moderating focus groups, conducting in-depth interviews, and employing quantitative systems for discovery. Prior experience includes serving as a Freelance Strategic Planner at People Ideas & Culture and an intern at Edelman, as well as an Account Planner/Brand Strategist at Miami Ad School, where foundational strategies were honed. Educational credentials include a Bachelor's degree in Advertising & Marketing Communications from the Fashion Institute of Technology and completion of an Account Planning Bootcamp at Miami Ad School.