Carson Kwok is a seasoned marketing professional with extensive experience in account management and influencer strategies. Currently serving as Vice President at Edelman Canada since March 2025, Carson previously held the position of Senior Account Director at North Strategic, where leadership in the Influencer Practice established the agency as a thought leader. Carson’s tenure at Viral Nation from October 2020 to May 2024 included prominent roles as Account Director, overseeing significant influencer campaigns for brands like Ray-Ban and Blizzard, and as Account Supervisor managing a diverse client portfolio. Prior experience includes Integrated Account Executive at Cossette, focusing on campaign development for Tourism Yukon, and Talent Manager at BroadbandTV, managing a wide range of online influencers. Carson holds a BA with a double major in Marketing and Psychology from Simon Fraser University.
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