Chris Mccrudden

Chris Mccrudden has extensive experience at the intersection of creativity and strategy across consumer, corporate, and health brand communications. They have worked with notable brands like Mars Petcare, Primark, and Johnson & Johnson while serving as Strategy Director at Edelman and previously held leadership roles at Midas Public Relations and Racepoint Group. Chris has also contributed to cultural PR initiatives and led campaigns for major clients such as eBay and The Economist. They hold an MA in Novel Writing from The University of Manchester and are passionate about storytelling, trend forecasting, and mentoring future communicators.