Crystal Poon is an experienced professional in integrated brand management, currently serving as the Integrated Brand Lead for the Greater Bay Area at Edelman since January 2015, where progression through various roles includes Director, Associate Director, Senior Manager, and Manager. Prior to joining Edelman, Crystal Poon worked as an Account Executive at Ketchum from July 2011 to June 2013. Crystal Poon holds a Bachelor of Business Administration in Marketing and Information Systems from The Hong Kong University of Science and Technology.
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