Edwin Poché

Edwin Poché is a legally blind creative director and award-winning writer with a diverse background in both traditional advertising and earned-focused PR. Currently serving as VP and Creative Director at /prompt., Edwin has played a pivotal role in growing the creative department and developing award-winning campaigns for major brands, including Bayer and Heineken. Previously, Edwin held editorial and writing positions at Warnings Magazine, Edelman, and various creative boutiques, showcasing a unique talent for both copywriting and team leadership. With a Master's degree in Creative Technology from VCU Brandcenter and a BA in Creative Writing from Loyola College, Edwin brings a craft-obsessed perspective to every project. Career highlights include campaigns celebrated by Pope Francis and features in publications like The New Yorker.