Jo Tatchell

Jo Tatchell is the Head of Strategy at Edelman London, where they focus on building brands that are relevant and engaging in today's culture. With a background as an author and journalist, Jo has gained recognition for their insights into brand narrative and communications strategy. Previously, they held roles at Saatchi & Saatchi and Ketchum Communications, leading integrated strategies for high-profile clients. Jo co-founded Provocations Planning and has extensive experience in brand strategy development, emphasizing the importance of audience understanding and authenticity in brand messaging.