Pete Hall is a Technical Director and full-stack engineer with over 20 years of experience in building and leading digital products. They have worked with clients such as Microsoft, Chanel, and Sony, thriving at the intersection of engineering, creativity, and leadership. Previously, they served as a Software Developer and Consultant at Make Machine and Chief Technology Officer at Coherence. Currently, they lead Creative Technology at Edelman EMEA, focusing on AI-powered development and technical innovation. Hall holds a Bachelor of Science degree in Computer Software Engineering from the University of Brighton.
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