Sarah Herr is a Director of Operations & Resources for Africa at Edelman, specialising in communications and operations. At Edelman, they focus on optimising workflows, developing SOPs, and implementing AI initiatives to enhance organisational efficiency. Sarah has built robust frameworks for public relations programs and executed award-winning projects across various sectors, including FMCG and entertainment. They hold a cum laude Honours degree in BCom Communication Management from the University of Pretoria and additional certifications in Operations Management and Agile Project Management. Throughout their career, Sarah has been recognised for their meticulous project management and innovation-driven approach.
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