Sofia Yip is a seasoned communications professional currently serving as Head of Brand & Gen Z Lab APAC Lead at Edelman since May 2019, recognized as a 40 Under 40 by Campaign Asia in 2024. Yip also holds the position of Client Service Director at The Chinese University of Hong Kong and has previously worked as an Adjunct Lecturer in Journalism & Communication. Yip’s experience includes Director roles at WE Communications, contributing significantly to revenue growth and operational efficiency, and a history with Edelman from 2012 to 2017, where key responsibilities included managing communications programs for major global clients. Academic qualifications include a Bachelor of Social Science in Journalism and Communication from The Chinese University of Hong Kong, with a minor in Gender Studies.
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