Will Butterworth

Will Butterworth (MBA) is a seasoned brand strategy professional with extensive experience in leading strategic initiatives across various industries. Currently, Will serves as Brand Strategy Lead and Head of Operations for EMEA Strategy at Edelman since April 2020, following a role as Brand Strategy Director. In addition, Will completed an MBA with Distinction at Warwick Business School, enhancing expertise in business transformation. Prior to Edelman, Will held positions such as Strategy Director at Leo Burnett, where the focus was on McDonald's brand strategy, and Senior Strategist at Karmarama, leading the relaunch of the AO brand. Earlier consulting experience includes work with major clients like Electronic Arts and The Coca-Cola Company at The Value Engineers. Will's educational background includes a BA Hons in Journalism from Cardiff University and industry-specific training.