Florence C.

Florence C. possesses extensive experience in marketing and communication, currently serving as the Marketing and Communication Manager at Edenauto Groupe Automobile since June 2015, overseeing brands such as Opel, Kia, Suzuki, Leapmotor, and Seres in the Gironde and Lot-et-Garonne regions. Previously, Florence held the position of Responsable marketing et communication for BMW and MINI, and was a member of the executive committee, where responsibilities included developing communication plans for various brands and business units. Prior to that, at Bernard Magrez Grands Vignobles, leadership included overseeing marketing, digital development, and product innovation in both domestic and export markets. Florence also managed marketing and communication functions at Gascogne Wood Products, where project management and strategic planning were key focus areas. Earlier experience includes a role at GROUPE FAURIE, focused on operational marketing. Educational qualifications include a Master's degree in Marketing and Communication from Coventry University and a DUT in Techniques de Commercialisation from IUT Tech de Co Bordeaux.