Christopher Mair

IAM mood is a professional with extensive experience in digital marketing and strategy, currently serving as the MEOW at the Sublime Society of Spaceship Earth since April 2023. As a Founding Partner at Edge since July 2013, IAM mood focuses on creating a decentralized Edge network to enhance digital services. Additionally, IAM mood founded Sublime Butter in April 2019 and previously held the position of Strategy Director at Airlock from January 2006 to September 2013, where key responsibilities included strategic planning and leading digital marketing efforts for notable clients such as BBC and Renault. Prior roles include Head of Digital at Diesel in Italy and Co-Founder & Commercial Director at TheRumour, a venture targeting young females online. IAM mood holds a BSc in Business Management from King's College London and has a strong background in identifying market opportunities and developing impactful digital strategies.