We support Startups, SMEs, and Large Enterprises with their data and digital marketing challenges.

Data Collection
► Advanced tracking (tagging plan - deployment of GA4 / Piano / Matomo tools - server-side architecture deployment)
► App tracking specialist (Firebase / Adjust / AppsFlyers - SKAN)
► Modern Data Stack (Data warehouse - composable or market CDP - Segment.io)
► GDPR Compliance

Data Activation
► Dashboard and ad hoc analyses (Google Looker Studio, multi-source with BigQuery architecture)
► Media performance measurement (DDA attribution - new client acquisition measurement - incremental tests - conversion lift)
► Advanced audiences and conversions (1st party data)
► UX Analytics, CRO, and A/B testing

Traffic Management (100% management or coaching support)
► SEA: Google Ads, Microsoft Advertising, Apple Search Ads
► SMA: Meta (Facebook and Instagram), Snapchat Ads, TikTok Ads, LinkedIn Ads, Pinterest Ads
► Native & Programmatic: Outbrain, Taboola, Teads, Criteo, DV360
► SEO: Semantic and technical audit, redesign support, monthly support

Development of data-tech solutions

► Capture - EdgeAngel: server-to-server tracking and data activation solution integrated into your analytics and media ecosystem. Enrich your data with 1st party data, reduce your acquisition costs, and increase your conversion volume.

EdgeAngel

This department focuses on gathering and managing data to support various initiatives and activate data-driven strategies.

Data Collection

This department focuses on analyzing marketing data to drive strategic decisions and optimize campaigns.

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Marketing Analytics