Crystal le

Crystal Le is an experienced Social Media Marketing professional with a strong focus on driving brand growth and engagement within the beauty and fashion industries. Currently serving as the Social Media Marketing Manager and Team Lead at Edikted, Crystal orchestrates the company's social ecosystem and bridges leadership vision with team execution. Previous roles include Social Media Marketing Specialist at IPSY, where strategies led to significant follower engagement, and Digital and Social Media Marketing Manager positions at Colorproof Haircare and NEUMA, where brand repositions and awareness initiatives were successfully executed. With a background in managing celebrity accounts and enhancing start-up brand identities, Crystal brings a diverse skill set to social media strategy, influencer collaboration, and community engagement. Crystal holds a Bachelor of Arts in Sociology from the University of California, Riverside.