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Darlene O. is a skilled data professional with a diverse background in data analysis and sustainability. Currently serving as a Data Scientist at Edit since October 2021, Darlene previously held the position of Sustainability Data Designer & Analyst at The HEINEKEN Company from June 2021 to October 2021. Darlene’s extensive experience includes various roles at Ona from July 2016 to January 2021, including Data Analyst Consultant, Support and Data Analyst, Junior Data Analyst, and Data Analyst Intern. Earlier in Darlene's career, roles included Research Assistant and Research Assistant Intern at Strategic Public Relations and Research Ltd, and a Claims Handling Intern at Corporate Insurance Company Limited. Academically, Darlene holds a Master's degree in Data Science from Loughborough University and a Bachelor of Science in Statistics from Jomo Kenyatta University of Agriculture and Technology, along with a foundation year in Engineering from Brookhouse International School.
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Edit deliver data solutions, customer acquisition and retention campaigns for some of the world’s most recognised brands, including Jaguar Land Rover, Tesco Bank, and The British Heart Foundation. Based out of London and Bath, Edit’s team consists of data scientists, engineers, technology strategists, and planners who are focused on delivering attributable growth for businesses across any sector. With bespoke planning, campaign delivery, data strategy, and our technology expertise, our teams navigate your needs to find the right solutions for your business. We deliver projects via our proprietary delivery framework, Orbit. This agile, sprint-based engagement model comprises distinct, iterative time-boxed phases to ensure solutions are delivered to agreed specifications, on budget and on time. In February 2022 Edit achieved B Corp, certifying that we meet the highest standards of social and environmental performance, accountability, and transparency. We continue to commit to a triple bottom approach which focuses on three P’s: people, profit, and planet. Edit is wholly owned by The Salocin Group. The Salocin Group’s mission is to make a measurable difference for clients, colleagues, and community, through the ethical application of data and technology in marketing.