Marc Dallimore

Marc Dallimore has extensive work experience in various roles related to data science, digital marketing, and ad operations. Marc is currently the Practice Director - Data Science at Edit, where they have been working since October 2022. Prior to this, they held the position of Director Data Science at Edit from August 2020 to October 2022. Marc also served as the Director of Paid Media & Analytics (Interim) at Edit from March 2020 to August 2020, and as an Associate Director from July 2019 to March 2020.

Before joining Edit, Marc worked at GIG Retail as the Head of Product & Platform from October 2018 to June 2019. In this role, they managed the Product & Platform function, implemented tools and solutions for media analysis, and supervised the Ad Operation function. Marc also worked on digital and offline innovation and collaborated with the A&I function for media impact analysis.

Earlier in their career, Marc worked at MEC as the Digital Director from June 2016 to October 2018. Marc was responsible for data analysis, reporting, and attribution for various digital channels. Marc also worked closely with clients on custom attribution design and implementation, as well as leveraging CRM data. Marc provided Google Analytics certification training to agency and client teams and managed the setup and integration of new client portfolios.

Marc also worked at iProspect as the Head of Systems & Ad Operations in Dublin from June 2015 to June 2016. Marc managed the Systems & Ad Operations team, ensuring industry-leading services for clients. Marc provided client-specific specifications for tracking campaigns and conducted analysis to optimize performance.

Before iProspect, Marc worked at Dentsu Aegis Network as a Senior Ad Ops Executive from August 2014 to May 2015. Marc managed the workload and development of the Ad Ops team, set up tracking requirements for clients, and collaborated with the Business Intelligence and Data Visualization teams. Marc also served as a Systems Coordinator at Dentsu Aegis Network from May 2012 to August 2014, where they worked on project management and client setup.

Marc began their career at Tote as a Software Tester from May 2009 to February 2012.

Marc Dallimore has a Bachelor of Science (BSc) degree in Business Information Systems from Sheffield Hallam University, which they obtained from 2007 to 2012. Prior to that, they attended St John Rigby College from 2005 to 2007, where they completed A-Level courses and obtained grades ranging from B to D. Before college, Marc attended Cansfield High School from 2000 to 2005, where they completed their GCSEs. In terms of additional certifications, Marc obtained a Google Analytics IQ certification from Google in September 2016. Marc also obtained a Prince2 certification in 2013 and a DFA/DCM Certification from Google in May 2012. No institution information is provided for the Prince2 certification.