Yanis B.

Yanis B. is a skilled professional with extensive experience in business development, sales, and marketing, particularly in the sports industry. Currently serving as the Business Development & Project Coordinator at Editec since April 2023, Yanis B. is instrumental in creating a platform aimed at onboarding 100K customers at launch and formulating a comprehensive marketing strategy for 25 countries. Prior to this role, Yanis B. worked with Salomon as a Key Account & Sales Specialist, where responsibilities included executing marketing campaigns, enhancing sales performance, and organizing events that resulted in immediate sales growth. Experience at Baouw involved trade marketing strategies for international sports events, while earlier roles at APPRYL SNC and Decathlon focused on logistical support and retail sales. Yanis B. holds a Master of Science in Sports in Industry Management from emlyon business school and a Bachelor of Business Administration in Marketing from École des sciences de la gestion (ESG UQAM).