Randall Rothenberg

Rothenberg was CEO of the IAB from 2007 through 2020, and currently serves as Executive Chair of the digital media and marketing industry trade body. During his tenure, IAB grew to become one of the largest and most influential business associations in the United States, representing 750 brands, publishers, and technology companies, with affiliated IABs in 47 countries and regions.

Under his leadership, IAB opened the industry’s first major public policy office in Washington, D.C.; launched the IAB Tech Lab to oversee digital marketing technical standards; started an industry-leading training program that has certified more than 14,000 digital media sales professionals; created the IAB Digital Newfronts, the world’s largest marketplace for original digital video content; and published comprehensive research on brand disruption, the evolution of video, and the economic impact of the ad-supported Internet ecosystem.

Earlier in his career, Rothenberg was an editor, reporter, and columnist at The New York Times covering politics, technology, media, and advertising; the Chief Marketing Officer of the global management consultancy Booz Allen Hamilton; and the author of four books and scores of magazine articles on technology, communications, and culture.