Luís Guedes is an experienced pricing analyst and project manager, currently employed at EDP since December 2017, where responsibilities include the analysis and creation of B2B offerings, pricing strategy development, and customer churn mitigation efforts. Previous roles include business analyst and project manager at Celfocus, focusing on telecommunications billing systems for major operators, and CRM consultant at Safaricom PLC, involving CRM strategic analysis and training initiation. Education includes a Master of Engineering in Electronics and Telecommunications from Universidade de Aveiro, along with executive education in negotiation and a general management program from Católica Lisbon School of Business and Economics.
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