Pedro Maia, PhD, currently serves as Director of Operations - Iberia - B2C at EDP, where a strategic transformation of B2C operations is led, emphasizing AI and Automation integration to enhance customer experience. Previously held positions at EDP include Director of Data, Analytics, and IT for Europe, where the establishment of a dedicated department was spearheaded, and Director of Data Management and Business Intelligence, which advanced data management capabilities. Consulting experience includes work with the Portuguese Ministry of Health on public technology procurement and healthcare decision-making, and contributions to several educational institutions as a lecturer in decision theory, project management, and operations research. Pedro Maia holds a PhD in Systems Engineering, an MSc in Operations Research, and a Master's degree in Economics.
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