Callum Pates

Callum Pates is a commercial market builder with a focus on hospitality and food culture, driving growth through meaningful partnerships. They have held various roles, including Bartender at Harvey Nichols and Bar Manager at The Joker Brighton, and have significantly contributed to brand activation as a Brand Activation Executive at Pernod Ricard, where they led national events and brand education initiatives. Currently, Callum serves as a Senior District Manager at Edrington, after previously being a Prestige Account Manager specializing in culinary and Japanese brands. Callum holds a Bachelor of Applied Science in Property Investment & Management from the University of the West of England.