Geoff Kirk

Geoff Kirk is a seasoned professional in the luxury spirits industry, currently serving as the Global PCRM Prestige Channel Lead for The Macallan at Edrington. They have accumulated extensive experience, having held various leadership roles at Edrington since 2013, including Managing Director for South East Asia and Head of Brand Development for The Macallan. Prior to this, Geoff worked at Survitec Group Ltd. and Waterford Wedgwood PLC as a Regional Sales Manager and Regional Brand Manager, respectively. They hold a Master’s degree in Engineering Manufacture & Management from The University of Manchester and completed a BA in Electronic & Structural Materials Engineering at the University of Oxford. Geoff is also recognized as a Keeper Of The Quaich and has earned distinctions in both WSET-Wine Level 2 and WSET-Spirits Level 2.