JB

Jack Bauer

The Macallan - Sr. Manager, Direct To Consumer Channels And Advocacy

Jack Bauer is a seasoned professional in brand management and marketing, currently serving as the Sr. Manager of Direct to Consumer Channels and Advocacy for The Macallan at Edrington since May 2017. In this role, Jack leads strategic initiatives for the Direct-to-Consumer channel, including relationship management and P&L oversight. Previous positions include Senior Global Brand Manager, where Jack established an agency network and spearheaded annual growth planning, and various brand management roles focusing on product development and marketing campaigns. Jack's early career includes experiences as a Marketing Assistant and Brand Ambassador, as well as internships with notable organizations such as The Webby Awards and Manchester United. Jack holds a Bachelor’s degree in Business Administration with a focus on Management and Marketing from the University of Richmond.

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