Joanna Patten is a seasoned professional in commercial management with extensive experience in the beverage industry. Currently serving as Regional Commercial Manager for Iberia & Italy at Edrington since January 2020, Joanna leads the commercial capability agenda for European Partners and focuses on enhancing sales force effectiveness and long-term growth strategies. Prior roles include Area Manager for Emerging Europe and various senior account management positions at Edrington-Beam Suntory UK, Maxxium UK Ltd, and Diageo. Joanna holds a Bachelor of Science in Psychology from the University of Liverpool and has recently completed a course in Spanish language at Escuela Oficial de Idiomas.
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