Lisa King is a seasoned professional in business development and insights, currently serving as a Business Development & Insights Manager for Edrington since September 2023. Prior to this role, Lisa held positions as a Senior Planner (strategist) at The Union from July 2021 to April 2023, and as a Senior Group Insight Manager and Group Insight Manager (Brand & Marketing Effectiveness) at Royal London between September 2016 and July 2021. Lisa's extensive experience also includes roles as Insight and Effectiveness Manager at Edrington, Senior Associate Director and Associate Director at Insights by Kantar, and an Independent Consultant. With a foundation in research as a Senior Research Executive at both Scott Porter and Turnstone Research, Lisa possesses specialized expertise in branding, customer experience, proposition development, and segmentation. Lisa holds a BA Hon's degree in Psychology from the University of Sussex.
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