Edrington
Nicola Riske is a seasoned professional in brand management and education with extensive experience in the luxury spirits industry, currently serving as the Regional Education Manager for The Macallan at Edrington since June 2012. Riske leads a team of 16 across 39 countries, developing education strategies and hosting conferences focused on brand growth and sustainability. Previous roles include European Brand Ambassador for The Macallan, where relationship building with private clients and influencers was key, and National Brand Ambassador for blended scotch whiskies, enhancing market visibility and consumer engagement. Earlier career highlights include managing large-scale events for Diageo's Reserve portfolio, providing marketing services to diverse clients, and overseeing human resources for Cirque du Soleil's international tour. Riske holds an Associate's degree in Theatre from the American Academy of Dramatic Arts and is currently pursuing a Bachelor's degree in General Studies from Athabasca University.
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