Rita L. is an accomplished marketing professional with significant experience in leadership roles across various industries. Currently, Rita serves as the Head of Marketing at Edrington since October 2021. Prior to this, Rita held multiple marketing positions at Samsung Electronics Taiwan, where responsibilities included shaping brand strategy and communication as the Head of Marketing and leading integrated marketing communications as a Senior Marketing Manager. Rita also has a background in global marketing and brand strategy during time at Samsung Electronics, as well as experience in trade marketing and product management from earlier roles at Kimberly-Clark and Sony Electronics. Rita earned a Bachelor's Degree in Russian Language and Literature and Business Administration from National Chengchi University.
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