Sofia Winberg

Sofia Winberg is a seasoned marketing professional with extensive experience in brand management and marketing strategy. Currently serving as Nordic Senior Brand Manager at Edrington since March 2018, Sofia previously held the role of Nordic Brand Manager. Prior to Edrington, Sofia worked at IKEA Group as Team Manager Paris, leading a support team of 15 and driving significant projects within a global matrix organization. As Brand Manager at SÆTHER, Sofia managed Puig fragrances, including renowned brands such as Prada and Valentino. Experience at Oriflame Cosmetics comprised roles as Brand Manager - Brand Activation and Brand Activation Coordinator, focusing on global sponsorship and marketing activities. Early career experience includes a position at Red Bull in marketing. Sofia holds bachelor's degrees in Business, Marketing, and Human Resources from Uppsala and Stockholm Universities, supplemented by an exchange year at San Diego State University.