EDUCAUSE
Cathy Hafkus is an accomplished marketing professional with extensive experience in marketing operations and strategy. Currently serving as the Senior Manager of Marketing Operations and Strategy at EDUCAUSE since January 2010, Cathy oversees the marketing automation platform, conversion and attribution tracking technology, data interpretation, and campaign strategy support for the marketing team. Prior to this role, Cathy held various marketing positions at AORN from March 2004 to December 2009, including Marketing Operations Manager, Marketing Manager, and Marketing Communications Manager. Cathy holds a Bachelor of Business Administration in Marketing from the University of Colorado Boulder.
EDUCAUSE
EDUCAUSE helps higher education optimize the impact of IT. All EDUCAUSE activities and services aim to strengthen higher education. From building the IT profession, to connecting and facilitating collaboration across the community of practitioners, thought leaders and key influencers to providing expert research, data and analysis to better inform strategic decision-making on campus, EDUCAUSE helps members understand the strategic role of IT on campus as well as make the most of that role. EDUCAUSE membership is comprised of more than 2,300 colleges, universities, and educational organizations, including over 300 corporations, with more than 68,000 individual participants around the world, including chief information officers, IT managers and directors, academic deans, university librarians, teaching and learning professionals, and faculty members. To learn more about EDUCAUSE and membership, please visit educause.edu.