Iona Jackson

Iona Jackson is the Managing Director at Edurio, where they lead a team of research and marketing professionals to enhance product offerings and produce thought leadership based on national datasets. Prior to this role, Iona held various strategic positions including Associate Director of Strategy & Insight at Big Sofa and Director of Strategy at Big Sofa Technologies. With a degree in Management and Mathematics from the University of Leeds, Iona has also worked as a Senior Research Executive at GfK and an Insight Analyst at McDonald's Corporation. Their background includes a blend of quantitative and qualitative research methodologies, contributing to their expertise in consumer behavior analysis.