Libby Chee

Libby Chee has a diverse range of work experience in creative directing and brand management. Libby started their career in 2008 at Edward Jones, where they served as the Creative Director & Brand Strategy. In this role, Libby was responsible for leading the company-wide rebranding efforts, ensuring a cohesive experience for both customers and employees.

In 2014, Libby joined Handitex Handicraft Export Company as the International Brand Manager for Dr Brown's Baby Bottles. During their time there, they played a crucial role in managing and overseeing the brand's international presence.

Moving forward, Libby joined Weissman International in 2018 as a Creative Director. Libby led a 13-person creative team through a rapid brand restructuring of DancewearSolutions, aimed at increasing engagement with young dancers and redefining the brand's relevance in a saturated athleisure market. Libby successfully optimized costs and improved processes, resulting in a 40% decrease in a budget overrun.

Additionally, Libby gained experience in academia as they worked at Webster University from 2010 to 2017. In their roles as an Advertising/Marketing Communications Project Director and Associate Professor of Advertising/Marketing Communications (tenure-track), they managed and motivated faculty members, guided undergraduate students, and played a significant role in elevating the program's rankings in national competitions.

Overall, Libby Chee has demonstrated expertise in creative direction, branding, and brand management throughout their career.

Libby Chee holds a Bachelor of Fine Arts degree in Design from Washington University in St. Louis. Libby also obtained a Master of Arts degree in Journalism from the University of Missouri-Columbia. The exact start and end years of their education are not provided.