Bibi Groot is an accomplished professional specializing in behavioral science and its application in education and social development. Currently serving as Chief Impact Officer at Eedi, Bibi leads global initiatives to enhance student learning outcomes through evidence-based strategies and innovative AI solutions. Prior roles include Director of Learning Sciences at Eedi and Behavioral Advisor for the United Nations Development Programme, where Bibi provided insights for a global impact dashboard targeting Sustainable Development Goals. Experience also encompasses leadership in behavioral science initiatives in organizations such as Fair HQ, BIT, and CLOO Behavioral Insights Unit. Bibi's academic credentials include a PhD in Behavioral Sciences from UCL and extensive research contributions across multiple educational and governmental institutions.
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