Sam Cheung is a seasoned executive and entrepreneur with extensive experience in the education technology sector. Currently serving as the President of EF Academy Partnership in Asia since 2025, Sam previously held multiple presidential roles at EF Education First from 2018 to 2024, including President of Commercial Management and Greater China. Prior to that, Sam worked as a Regional Director at EF English Live from 2003 to 2007 and held various leadership positions in sales and marketing at CJ Affiliate, ICLP, and JobsDB.com. Sam is recognized for building successful businesses and solving complex problems to achieve remarkable results.
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