Xavier JOURSON is a multifaceted professional with extensive experience in the sports and media sectors. As the founder of Sporty Art Production since December 2020, Xavier Jours provides innovative solutions and insights in sports-related projects. Concurrently, Xavier Jourson serves as a speaker, lecturer, and columnist, contributing to various educational institutions, including EFAP and ISG Sport Business Management, where expertise in sport media and business management is shared. In addition, Xavier Jourson represents major brands such as Castelli Cycling and Trek Bicycle as a brand ambassador. Recently, Xavier Jourson produced and hosted content for France Télévisions during the Olympic Games 2024. With a strong background in communication and marketing, underscored by a Bachelor's degree in Administration & Economy from Université Lumière Lyon 2 and ongoing education at L'inis, Xavier Jourson continues to influence and educate in the sports industry.
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