EFC was founded in 2004 and has established a leading position in managing apple and pear varieties within closed marketing concepts. With strong expertise in cultivation, R&D, and marketing, EFC delivers unique apple and pear concepts that create added value for all partners across the supply chain, including license holders, growers, and retailers. 
EFC has been the variety manager and holder of the exclusive global rights for the apple brands KANZI®, Greenstar®, and Sprizzle®, as well as the Migo® pear.

Ilse Hayen

This department is responsible for developing and executing brand strategies to enhance market presence and drive customer engagement.

EFC

Org chart

Teams

Brand Management

Offices