Simel Kara is a CX Director at Effect Digital, where they lead CX strategy and multi-channel marketing initiatives, driving customer engagement through data-driven insights. With a diverse career across financial services, marketing agencies, technology start-ups, and consultancies, they have managed enterprise-level digital experience transformations. Previously, Simel held project management roles at organizations such as Santander UK, The British Psychological Society, and VehicleVision, focusing on digital transformation and stakeholder engagement. Simel is currently pursuing a Bachelor's Degree in Management Science and a Master's Degree in Computing at De Montfort University.
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