Melvyn Roussaye is the Director of Innovation at EffectiveSoft, where they lead strategies that enable organizations to remain competitive and future-ready. With a strong background in digital marketing and advertising, Melvyn previously held roles such as Digital Marketing Manager at Havas Group and Strategic Director at Publicis. They also served as CMO at LeadBaller and have experience as Chief Operating Officer at OEM America. Melvyn earned a Master in Marketing and Business from ESCP Business School, contributing to their expertise in driving technology adoption and fostering creativity across projects.
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