EFFX AI is an AI advisory, implementation, and venture-building firm. We help leadership teams architect the operating systems their businesses will run on for the next decade.

We work with founders, CEOs, and operators across three integrated tracks.

EFFX Advisory transforms existing businesses. We integrate AI into how companies actually function, not as a surface layer of automation but as part of the business architecture: strategy, operational architecture, brand and creative systems, business transformation, and custom AI implementation.

EFFX Venture Studios builds companies. We partner with founders and operators to launch, scale, and grow ventures through strategy, execution, AI, infrastructure, and long-term partnership. EFFX Venture Studios is a venture-building platform, not an investment fund. We partner as builders and operators.

8ait™ powers intelligent systems. Our flagship AI operating system, 8ait OS™, has been deployed with private clients since 2023, combining methodology, playbooks, workflows, agents, and custom-configured AI toolsets to move companies from audit to approval into execution and training. 8ait Marketplace™, launching soon, will give operators a curated layer of AI products, deployable agents, and standalone platforms built for real business use.

Behind every engagement is Turnformation™, our proprietary business transformation methodology refined across nearly three decades of building, scaling, modernizing, and turning around companies.

EFFX AI was co-founded by Doron Fetman and Toby Hassan-Fishman, formerly of Eff Creative Group, a four-time Inc. 500 company with offices in New York, Singapore, and Hong Kong.

Headquartered in New York.

Transforming Businesses. Building Companies. Powering Systems.

Architect. Activate. Amplify Intelligent Teams and Technology.

EFFX AI

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EFFX AI

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