Niamh O'Dea is currently the Director of Marketing & Communications for Europe and Africa at Egis, where they establish a marketing function that coherently represents services across engineering and operations in Ireland and beyond. Niamh has over 11 years of experience in creative communications agencies, managing accounts for prominent brands like McDonald's and Audi, before transitioning to consulting and working with various clients in both B2B and B2C sectors. They played a pivotal role in the rebranding and strategic growth of 2468 Group as its Marketing Manager, contributing significantly to the company's success. Niamh holds an MSc in Advertising from Technological University Dublin and a BA in Media Studies from the University of Ulster.
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