Dan O'Reilly is an eCommerce and digital experience specialist with over 15 years of experience in driving growth and optimizing performance for both DTC and B2B brands, from start-ups to enterprise-level retailers. They have led extensive CRO and GA4 strategies for 70+ sites at Boohoo Group PLC, delivering significant revenue increases through strategic experimentation and conversion optimization. Currently, O'Reilly serves as the Head of Ecommerce at EGO OFFICIAL while managing their consultancy, Strategic Sphere Ltd, where they provide insights on digital strategy and eCommerce growth. They hold a BSc (Hons) in Business Information Technology from Manchester Metropolitan University.
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