Eicoff is a full-service, performance advertising agency that sparks growth for brands of all categories – across the landscapes of TV, digital and audio.

Driven by data, our Media takes an always-on, always-improving approach to your investment. It’s why we continually deliver greater reach, response and ROI. We are constantly innovating and testing, too. Since the start of CTV, we were there. First to market with Hulu’s performance team. In 2021, we saw a 90% client success rate on Streaming TV. And with rise in popularity of Audio, we’ve helped clients find terrific outcomes across that space, too.  

Our Analytics brings incredible clarity and insight to measurement. Our proprietary platform, EiQ, was built from the ground up by partnering with the top names in data tech. Today, we utilize the latest technology to help you find and reach the right audience, measure advertising’s impact across channels, and optimize with clear direction. All to drive peak performance.

Our Creative is crafted to inspire action. Our work has launched new products, been adapted and versioned for 30+ local markets, cleared shelves at retail and driven immediate growth while building brand equity for the future. 

Together, we all work to spark growth (for you) at every step. 

To learn more about how we can help your marketing efforts, visit Eicoff.com. Or reach out to our CEO, Bill McCabe. Let’s connect.

Advertising

Eicoff

Eicoff's headquarters in Chicago, IL, United States

Bill McCabe

Delia Marshall

Matt Malone

Heather Lang

Jeff Fingerman

Eileen Bousquet

The Media and Account Team at Eicoff is instrumental in managing client relationships and executing media strategies. Comprising roles such as Media Analysts, Account Executives, and Media Buyers, this team meticulously plans, buys, and optimizes media campaigns across TV, digital, and audio platforms to maximize reach, response, and ROI for clients. They collaborate closely with clients to understand their goals, leveraging data-driven insights to continually refine and improve advertising performance.

Media and Account Team

The Leadership Team at Eicoff is responsible for setting the strategic vision and direction of the company, ensuring that all departments are aligned with the overarching goals of delivering exceptional performance advertising solutions. This includes overseeing operations, creative direction, media strategy, production, account management, financial management, and data analytics to drive growth and optimize client outcomes across various platforms such as TV, digital, and audio. Together, they foster innovation, strategic planning, and execution to maintain Eicoff’s position as a leader in performance advertising.

Leadership Team

The Media Team at Eicoff is responsible for planning, buying, and optimizing media placements across TV, digital, and audio platforms. Utilizing data-driven strategies, they ensure clients achieve maximum reach, response, and ROI. The team is committed to continuous innovation and performance-testing, leveraging partnerships with top data tech firms to target and measure advertising effectiveness, ultimately driving superior results in every campaign.

Media Team

The Creative and Production Team at Eicoff is responsible for conceptualizing and executing compelling advertising content across TV, digital, and audio platforms. They work to craft engaging narratives and visual elements that drive consumer action and achieve measurable performance outcomes. This team ensures that the creative output aligns with the clients' branding and strategic goals, ultimately contributing to brand growth and equity.

Creative and Production Team

The Finance Team at Eicoff manages the company's financial health and operations. They handle budgeting, forecasting, financial reporting, and strategic financial planning to ensure optimal resource allocation and investment strategies. This team also performs detailed financial analysis to support data-driven decision-making and continuously tracks the company's financial performance to uphold fiscal integrity and drive growth.

Eicoff

Org chart

Teams

Media and Account Team

Leadership Team

Media Team

Creative and Production Team

Finance Team

Offices

Eicoff

Org chart

Teams

Media and Account Team

Leadership Team

Media Team

Creative and Production Team

Finance Team

Offices

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