Sofia Hjulfors is a seasoned professional in conversion rate optimization (CRO) and user research, currently serving as a CRO & Research Expert and Senior CRO & Research Consultant at Conversionista! since March 2021. Sofia also contributes as a lecturer at Kristiania Høyskole, sharing expertise in CRO and user research. In addition to ongoing work with Eidra as a CRO & Research Consultant since September 2019, previous roles include UX Researcher at Curamando and Analyst with experience in interim CMO duties for a B2B startup. Early career positions span customer service, sales, and culinary roles across various companies. Sofia is pursuing further education at Linnaeus University and is a certified multi-style yoga instructor through Kashish Yoga.
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