Abby Katz

Abby Katz is a seasoned marketing professional with extensive experience in lifecycle marketing and customer engagement strategies. Currently serving as the Director of Lifecycle Marketing at Eight Sleep, Abby leads various programs, including email and SMS campaigns, to enhance customer engagement and revenue growth. Prior experience at ASICS Digital includes roles as Lifecycle Marketing Team Lead and Sr. Loyalty & CRM Marketing Manager, where Abby developed a global loyalty strategy that significantly increased customer retention and brand loyalty. Abby also founded AK Consulting, providing specialized marketing strategies for fitness and wellness brands, and previously held senior marketing roles at Mavrck, where Abby drove demand generation and thought leadership efforts. Abby holds a Bachelor’s Degree in Psychology from Union College and a certificate in Leadership Principles from Harvard Business School Online.