Jisoo Sim is an experienced Art Director at Eight Sleep since November 2019, overseeing a team of designers and artists to create strategic brands and campaigns. Previously, Jisoo served as Design Lead, developing print and digital media while influencing product strategy and workflows. As a founding Brand Designer at Eight Sleep, Jisoo integrated multiple design disciplines during critical growth phases. Jisoo's experience includes roles as a Motion/Graphic Designer at Airtime, where leadership in motion design for a new content network was pivotal, and as a Freelance Motion Graphic Designer at SJR, producing work for high-profile clients. Early career roles at Wieden + Kennedy and APCO Worldwide focused on design and motion graphics. Jisoo holds a Bachelor of Fine Arts in Communication Design from the Parsons School of Design.