Tracy Barr has a strong background in demand generation and digital marketing. Tracy currently holds the position of VP, Global Demand Generation at Eightfold. Prior to that, they worked at Alteryx as the SVP, Global Demand Generation + Digital and Vice President, Demand Generation. Tracy also had positions at Kofax as the Vice President, Global Demand Generation and Sr. Director, Digital Marketing. Tracy gained valuable experience at IBM as Program Director, WW Demand Programs, Industry Solutions and Program Director, Enterprise Content Management Programs. Tracy began their career at FileNet, where they established their Demand Generation practice and held various positions in marketing and lifecycle management.
Tracy Barr holds a Bachelor of Science (B.S.) degree in Marketing from California Polytechnic State University-San Luis Obispo.
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