Trae Nickelson is a seasoned entrepreneur and leader with extensive experience across various sectors, including fintech, adtech, and consulting. Currently serving as the CEO and Founder of Qlarius since October 2023, Trae is focused on creating the zero-party category to improve the dynamics between advertisers, consumers, and media. As a Solutions Advisor at EisnerAmper and Co-Chair of the Zero-Party Council, Trae supports startups and advocates for consumer data privacy. Trae's background includes partnerships at Grip and PCD Consulting Group, along with leadership roles at Keating Consulting Group, YouData, mindWireless, FoodData Systems, and L3 Technologies. Trae holds a Bachelor of Science in Advertising from The University of Texas at Austin.
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