Sofía Edo

Product, Pricing and Marketing Analyst

Sofía Edo is a seasoned professional with a diverse background in finance, marketing, and sports management. Beginning as a Summer Intern at Torneos in June 2019, the experience included collaboration with the Finance and Marketing departments of a leading Argentine sports communications firm. Following this, Sofía held the position of Strategy Analyst at KK Wind Solutions from November 2022 to February 2025, focusing on corporate development and crafting strategic presentations. Currently, as a Product, Pricing and Marketing Analyst at El Corte Inglés, responsibilities include analyzing market trends and developing pricing strategies. Sofía's athletic background as a Division 1 Women’s Tennis Student Athlete and team captain at Elon University further complements expertise in sports management gained through coaching roles at Rafa Nadal Academy and participation in the Student Athlete Advisory Committee. Educationally, Sofía achieved a Bachelor of Business Administration and a Master's degree in Business Analytics from Elon University, showcasing strong academic credentials.

Location

Buenos Aires, Argentina

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